On January 11, Shinmade and Nippon Paint held a strategic cooperation conference and signing ceremony. Huang Jun, President of Nippon Industrial Coatings Division,  Wei Longfeng, Chairman of Shinmade, and relevant persons in charge of the company participated in the negotiation and attended the signing ceremony.

This strategic cooperation is also the enrichment and supplementation in form and the extension and expansion in the content of the "Joint Innovation Center" established by Wiskind Group and Nippon Paint China in October 2018.

Before the signing ceremony, Huang Jun and his entourage visited the group's exhibition hall, creative center, Shinmade workshop, etc., and had a more intuitive understanding of Shinmade's development overview and prospects.

Huang Jun said: By visiting the site management, digital transformation, and technological innovation of the Shinmade factory, we have seen the rapid development of Shinmade, which has made Nippon more confident in the new color coating production line of Shinmade. The strategic cooperation with Shinmade is the right choice and will surely become a new milestone in the development of cooperation between the two parties.

Wei Longfeng said: The cooperation between Shinmade and Nippon Paint is based on the common values of both parties to achieve customers. It is hoped that the two parties will achieve the vision of optimal quality, optimal technical service and optimal cost through further technical exchanges, research and discussion. I believe that Nippon Paint has the strength and ability to refresh a page in the history of the paint industry. Today's cooperation between Nippon and Shinmade is just a starting point, and it is hoped that in the future, both parties will work together to empower the sheet metal industry and coating industry.

In 2022, Nippon Paint and Shinmade will be in the same heart, walk together, and dream together. Both parties will give full play to their respective brand resource advantages, increase cooperation in product delivery and service, joint development and joint promotion, etc., to empower each other and strengthen both parties. In the core competitiveness of their respective business fields, create a benchmark for win-win cooperation and development!

About Nippon Paint

Nippon Paint takes "refreshing a better living space" as its corporate mission, and "uses technology to build the most valuable ecological platform and becomes a leader in coating overall solutions" as its corporate vision. It aims to provide Chinese customers with more choices in coating functions, coating effects and coating services by continuously promoting the research and development of innovative technologies and the expansion of diversified products, so as to meet the needs of society and the market.

Nippon Coil Coatings entered China in 1993. With more than 100 years of coating technology accumulation, it aims to create value for customers, and takes low carbon and environmental protection as its responsibility, constantly "refreshing" product development, construction performance research and development, efficient coating services and fast The product delivery has won the trust of customers and has a leading market share in China's coil coatings.