As consumers upgrade, the demand for good products is growing, and users are more eager to have specialized high-quality products that can hit the pain points in their lives than generic products. For all kinds of advertising bombard, whether it is 15-second hard wide or thousands of words of soft text, consumers have developed immune antibodies, no longer easily believe that the oral so-called good.

How can we connect good products with the needs of customers to upgrade?

Find customer needs, insight into customer pain point, is the way out of the situation --

Take a look at how Shinmade does it:

01 Clear direction

After the positioning of the first, will be focused, and then give customers a better experience, will also bring greater value.

China's economy is in a period of great transformation during the 100-year adjustment, and the steel industry has entered a new period of development after the "13th five-year Plan" reduction of production capacity, or the steel industry upstream and downstream industrial chain itself, all point to the same development trend: more efficient + high quality.

In this context, Shinmade from the acid rolling production enterprises to coating brand enterprises, want to be in the "one hundred years have not changed the situation" in the wave of a new level. Shinmade from the decision to make coating products from the moment of the product, set a direction-to do high-end.

In the coating industry,, there may be a phenomenon of over-performance, stagnation in innovation and gradual homogenization of brands. At this time, the strong category will gradually evolve into the weak category, only the high-end brand to demonstrate its value can win the trust of customers to develop.

All along, Shinmade uphold "all for the customer's saving ， convenience , and honor", to high standards of product quality and all-round value-added services to win trust.For coated products, Shinmade will provide color scheme, design optimization scheme, logistics space planning, to help customers achieve development vision.

02 Create a new model

Truly efficient business model design is to minimize the cost of cooperation with our partners, enhance the benefits of cooperation with our customers, to meet the interests of customers.

The iron and steel industry chain has a long flow, from the initial mining and smelting to the products used by the end users, which involves a huge and complicated supply chain, while the upstream and downstream enterprises have a traditional supply-demand cooperation relationship, it is difficult to dig deep into the potential needs of users and provide innovative solutions.

Shinmade starts from the user demand, constructs the brand-new pattern of the industrial ecological circle, through the user demand to the upstream and downstream transmission, mobilizes each party's research and development resources to practice to create a win-win situation, provides the product solution together for the customer. From the upstream steel mills and painters to the downstream enclosure companies, steel construction companies and traders, Shinmade links its partners with an open and integrated concept to create a benign and interactive ecosystem, promote the evolution of coating industry into an ecological chain oriented by user demand.

03 Make differentiated products

It's true that few customers will pay extra to make a better product for a difference that is invisible to the naked eye, but if the feature exceeds the market demand, you run the risk of being replaced by something more user-friendly.

At present, the product homogeneity is serious, can not grasp the user demand. Based on this, in the early days, Shinmade visited a large number of customers through research and investigation to understand their needs. On the basis of highlighting high weather resistance and high corrosion resistance, it developed antibacterial, heat insulation, antistatic and other functional products, addressing user concerns in different application scenarios. Later, the Shinmade will also establish smooth user feedback channels, user participation, do a good job of user's translator, continuous dynamic operation.

04 Brand building

Shinmade opened the road to plating to do the first thing is to Change VI, establish a brand. Phoenix and steel coil form of the combination of lines constitute a Shinmade graphic logo, smooth and round lines symbolize the steel coil structure, with distinct industry attributes.

In today's entrepreneurial environment, it is difficult for people to make their own entrepreneurial model and entrepreneurial types of a special special special different things. What does everybody spell finally is, spell is the feeling that spirit temperament respect gives others. When people think about you and feel what they feel, it's a mental orientation.

Color coating products similar, we do a good job in the premise of product innovation, pay more attention to the spiritual level of positioning. Steel is not just an industrial product. We restore the artistic nature of steel.

05 Keep growing

Shinmade constantly explores the growth pattern, strengthens the original change situation of the system, and makes the elements in it continuously strengthen, positive cycle, forming compound interest effect.

06 Team organization

Through the team's collective wisdom and talent, Shinmade carries out strategic design and scientific decision-making. The professional technical team and the scientific research team complement each other's advantages while bringing their individual expertise into full play, to form a collective force.

A good platform can be the icing on the cake for the construction of a good team. The R & D and Testing Center for high-performance materials is based on the international ISO and CNAS standards to build a professional new materials r & D and testing platform for the industry, it can realize the experiments of structural mechanics, organic chemistry, building physics, cleaning space, accelerated corrosion, metal material analysis, etc. .

At every stage of new media's marketing strategy, it is precisely step by step that tightly corresponds to the scientific marketing theory -- facing the factors that determine the marketing direction, creating the model, making the product, building the brand, promoting the growth, and leading the team, in this paper, the author gives his own solution.

Shinmade has a theoretical conviction that theory must be able to guide practice; Shinmade venerates practice and truly respects practice. From this point of view, the Shinmade coating project success entirely in anticipation.