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Upholding the corporate tenet Sincerity, Benevolence, Integration and Co-prosperity, Shandong Shinmade Group hosted its annual gala themed "Embark on a New Journey 2026" .
on February 6. The event served as a heartfelt recap of the company’s collective endeavors throughout 2025 and a powerful rallying call for the promising year of 2026. Every dedication has been acknowledged, every achievement celebrated, and every aspiration is poised to come true.





Inspirational Speeches Chart the Course Ahead
Looking back on the past with steadfast resolve and embracing the future with full confidence, the speeches delivered by the Group President and Chairman clarified the development directions and boosted morale for all staff in 2026.

Group President Yi Shengguang reviewed the company’s remarkable performance in 2025. Against a challenging industry backdrop, Shinmade maintained stable operations and optimized its business structure. He emphasized the core strategies for 2026: customer-centricity, sales-driven growth, quality as the foundation and service as the priority. The group will stay committed to building a high-end brand. He encouraged all employees to "ignite the torch amid difficulties and forge ahead toward new goals".

Group Chairman Wei Longfeng shared his profound insights in the address. He pointed out that the company must consolidate its cultural heritage and unify all staff for shared progress, making corporate culture the spiritual bond for long-term development. It is essential to uphold a spirit of learning and innovation to cope with fierce market competition and evolving trends with an open mindset. Meanwhile, the group will enhance overall team capabilities and build a talent pool, enabling every employee to grow and excel alongside the company.
The Phase IV construction project stands as a solid cornerstone for the group’s high-quality development in the long run. Bearing the shared vision of all Shinmade members, this major initiative will be fully advanced with firm determination and pragmatic actions to create a brighter future together.



Honor Awards Pay Tribute to Excellence and Commitment
Awards and recognitions are the highest tribute to dedication and outstanding performance. By honoring exemplary individuals and teams, the gala set inspiring role models across the company, whose craftsmanship and sense of responsibility will motivate everyone to forge forward.










Lucky Draw Session Brings Continuous Surprises
The highly anticipated lucky draw filled the venue with joy and excitement. A wide range of practical prizes were prepared for attendees, including electric toothbrushes, humidifiers, microwave ovens, electric steam cookers, power banks and snack packages. Premium prizes such as Aima electric vehicles and DJI Pocket 3 cameras were also up for grabs.
The grand first prize, consisting of a 10,000-yuan family travel fund plus additional paid leave, brought warm and delightful surprises to the lucky winner.




Embark on a New Journey and Strive for Greater Glory
As the grand gala drew to a close, a brand-new journey officially began. The theme "Embark on a New Journey 2026" marks both an end and a fresh starting point.
In 2025, we stood united and forged ahead amid headwinds. For 2026, we will stay true to our original aspiration and keep chasing dreams. May all honors fuel our progress, all passions shine brightly, and every team member seize the new opportunities ahead. Let us stand side by side with the company, march toward shared goals and write a new glorious chapter for Shinmade.
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